A predictable flow
of new clinical trial sponsors.
This document lays out an operational plan to place GENEActiv and your digital endpoints inside pharmaceutical clinical trials through cold email outreach, reaching the trial budget holders at sponsors and CROs — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
Scroll
01 / YOUR BUSINESS01 — 08
We understand your DNA.
Activinsights Ltd is a British digital health company founded in 2008 in Kimbolton, Cambridgeshire, with a US office opened in Austin, Texas in June 2025 to serve American clinical research partners on the ground. You design, manufacture in the UK and operate medical-grade actigraphy wearables — the professional counterpart to a consumer tracker, and a regulated medical device rather than a lifestyle product. GENEActiv returns unfiltered, high-resolution tri-axial accelerometry with light and temperature for two months without charging, is FDA 510(k)-exempt and EU CE marked, and captures fine motor movement down to tremor and scratching. The Activinsights Band runs six to twelve months, and the analysis layer supplies validated digital measures across circadian rhythm, energy expenditure, gait, motor function, posture, physical activity and sleep. Two market segments sit side by side: the public health and academic research base that built the science over the first decade, and the pharmaceutical clinical trials market that opened up after the pandemic.
200+
clinical trials run on your technology
across 25+ therapeutic areas including cardiology, oncology, neurology, dermatology, paediatrics and sleep
1500+
peer-reviewed publications
fifteen years of independent validation, which is what makes a sponsor’s endpoint defensible in front of a regulator
500K+
patients and participants
including single deployed studies of up to 10,000 participants, so scale is proven rather than promised
40
countries with deployed studies
ISO 27001-accredited data infrastructure with customer sovereignty over where data is stored and processed
What sets you apart
Three things, and none of them are marketing claims. First, this is a three-player market worldwide: two American companies and Activinsights as the European option, UK-manufactured, with the sponsor choosing where their data lives. Second, raw data rather than a black box — GENEActiv returns sensor-level accelerometry and the core algorithms are published, so the sponsor owns the underlying data instead of a vendor’s interpretation of it. That is what makes it the gold standard in the class and what makes a result reproducible under regulatory scrutiny. Third, and commercially the most consequential: once a drug programme has generated Phase I data on GENEActiv, the device cannot be swapped later in the pipeline without breaking comparability. A Phase I win can therefore run through Phase II, III and IV of the same molecule.
What we will push on your behalf
Actigraphy as a trial endpoint, sold at protocol-design stage, before the study is locked. Not “buy a wearable” but: your trial can produce objective activity and sleep endpoints and reduce patient burden at the same time, and the moment to decide that is while the protocol is still being written. Three arguments carry it. Objective data, and more of it — before wearables roughly half of all clinical trials returned no usable data at all, lost to drop-outs and self-report; for the current wave of obesity and metabolic assets that means a measurable answer to whether patients actually became more active and slept better. Patient-centricity actually delivered — every sponsor says the word, and actigraphy is one of the few things that honours it: the device goes on at the site, the patient does nothing for a month, the data comes back, and the cohort finally resembles the population rather than whoever could sit in a unit for two weeks. And timing: a sponsor already mid-enrolment has decided against actigraphy without knowing it, so the campaign is weighted towards organisations at or before protocol design.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from a registry rather than an estimate. Citeline’s Pharma R&D Annual Review 2026 counts 7,057 companies worldwide with an active R&D programme; ClinicalTrials.gov holds 104,011 industry-sponsored interventional trials from 12,834 unique industry sponsors. Filtered to the 16 countries where B2B cold email is lawful and clinical research operates in English, that leaves around 4,700 drug developers, with the United States alone accounting for ~45% of all registered trials. Germany and Switzerland are excluded because both require prior opt-in consent even for B2B, though the US-domiciled affiliates of German and Swiss parents remain in scope and emailable; France is held back for a separate French-language campaign. Preclinical and IND-stage companies are deliberately kept in: a firm completing IND-enabling work is writing its first-in-human protocol within twelve to eighteen months and has not yet decided against actigraphy. Add ~500 CROs that run interventional trials and own a vendor-selection function, and the sizing is hybrid: decision-makers as the unit for large sponsors, where a single company carries ten separate trial budget holders across its therapeutic areas, and organisations as the unit for small biotech, where the CEO is the buyer. Around 7,800 named decision-makers across ~5,200 organisations.
~7,800
decision-makers identified
across ~4,700 drug developers and ~500 CROs in 16 countries: 140 large sponsors at 10 trial budget holders each, 400 mid-cap biotech at 3, 4,200 small and preclinical biotech at 1, 500 CROs at 2
~3,900
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified)
~64
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~13
potential new clients
over 12 months (B2B average closing rate: 20%) — and because a programme cannot switch actigraphy device mid-pipeline, a single Phase I win can run through Phase II, III and IV of the same molecule
How we build this database
We cross-reference ClinicalTrials.gov and the EU CTIS registers (sponsor, phase, indication, enrolment, start date, and the registered outcome measures), Citeline Pharmaprojects company and pipeline records, national industry bodies (BIO, the UK BioIndustry Association, AusBiotech), CRO directories, LinkedIn Sales Navigator and the trade press — Endpoints News, BioSpace, Fierce Biotech, pharmaphorum, Clinical Leader — plus conference programmes for ADA, SLEEP, AAD, ASCO and MDA. Every contact is then verified and enriched by AI: role check against the trial budget, business email validation, and a last-12-month scrape of pipeline events per organisation. Impossible to do by hand across several thousand sponsors and CROs, which is exactly what makes qualification possible at this scale.
Why 50% are contactable
Clinical development leadership (R&D Directors, Clinical Operations Directors, VPs of Clinical Development, Chief Medical Officers, and the CEOs of small biotech) is rarely listed in public databases with a direct business address. The 50% ratio is deliberately conservative for this segment — senior pharma and biotech roles typically yield 40% to 60% verified emails through our enrichment stack — so the projections you read here are realistic rather than optimistic. Every prospect sits in a country where B2B outreach is lawful, under a documented Legitimate Interest Assessment with a one-click opt-out on every send.
Read ~13 as market headroom, not a delivery promise. Pharmaceutical buying cycles are long and multi-stakeholder: a reply from a Clinical Operations Director opens a protocol-design conversation, not a purchase order, and the decision window runs six to eighteen months. The asymmetry runs the other way too, and it is the most important number in this document — because a drug programme cannot change actigraphy device once Phase I data exists, one won study can carry through to Phase IV, up to ten years of the same molecule. We can tighten this base (US only, sponsors only, obesity and sleep indications only) or widen it later into China, Japan-native and Korea as separate local-language campaigns.
03 / PROSPECT SAMPLE03 — 08
10 organisations identified by our AI.
Before launching at full scale, we always start with a sample of 10 real prospects, picked across the tiers we sized: large sponsors, mid-cap biotech, small and newly funded biotech, and CROs. For each one we identify a named decision-maker who owns or influences the trial budget, surface a recent verifiable signal, and explain why the prospect fits an actigraphy endpoint. The same method will then be applied to your full database of ~3,900 contactable decision-makers.
For each prospect, our AI identifies a concrete signal: a first patient dosed, a phase transition, a regulatory milestone, a financing round, a senior appointment. That signal justifies why to reach out now and provides the foundation for personalising the email. Every signal below is dated 2026, the oldest from March and the freshest thirteen days old, because a stale signal reads as a mailshot.
The sample deliberately mixes three large sponsors represented by clinical and medical development leaders rather than CEOs (Neurocrine, Alkermes, Takeda), two mid-cap biotech (Zealand Pharma, Nektar), three small or newly funded biotech where the CEO or CMO genuinely is the buyer (Verdiva Bio, Poplar Therapeutics, Celosia), and two CROs (Avance Clinical, Novotech) — across the United States, Australia, the United Kingdom, Denmark, Ireland, Japan and Singapore. Where no personal LinkedIn profile could be verified we have removed the link rather than substitute a company page. You will have the opportunity to validate this list and steer us before the campaign goes live.
01
Verdiva Bio
Steve Marso, M.D.·Chief Medical Officer
Clinical-stage obesity biotech, London and San Francisco. Once-weekly oral peptide programmes in overweight and obesity.
SIGNAL DETECTED
30 July 2026: first patient dosed in the Phase 1 single-ascending-dose study of VRB-103, the first known once-weekly, amylin-receptor-selective oral amylin analog in clinical development, in patients with elevated BMI, including combination arms with VRB-101. Initial Phase 1 data expected end of 2026. Seven days earlier, on 23 July 2026, Marso himself was appointed CMO, arriving from Metsera where he was CMO until the Pfizer acquisition, and having led the first generation of GLP-1 peptides at Novo Nordisk.
WHY THIS PROSPECT FOR ACTIVINSIGHTS
Textbook timing. A brand-new Chief Medical Officer setting clinical strategy for two oral obesity programmes, at the precise moment the next protocols are being designed and before any endpoint is fixed. Obesity is the clearest use case in your portfolio — did patients actually become more physically active, are they sleeping better — and Marso’s reputation is built on analysing GLP-1 trial data, so an argument about objective versus self-reported measures needs no explaining.
02
Zealand Pharma
Steven Johnson·Chief Development Officer
Listed Danish peptide specialist in obesity and metabolic disease. Petrelintide partnered with Roche for chronic weight management.
SIGNAL DETECTED
29 April 2026: formal endorsement to advance petrelintide, an amylin analog, into Phase 3 for chronic weight management with partner Roche, after double-digit weight loss with placebo-like tolerability in the ZUPREME-1 Phase 2. Phase 3 initiation planned for the second half of 2026, so the protocol is being finalised now. A Phase 2 of petrelintide combined with Roche’s enicepatide was also slated for Q2 2026.
WHY THIS PROSPECT FOR ACTIVINSIGHTS
A Phase 3 obesity programme whose endpoint architecture is being settled in exactly this window, run by a Chief Development Officer who was recruited in June 2025 specifically to lead development and regulatory strategy for the Roche obesity collaboration, after nearly thirty years at UCB, Medpace and Novo Nordisk. Denmark is also the metabolic and obesity heartland. Worth noting for the campaign: Zealand is the Danish-domiciled counterparty, which is what keeps this prospect in scope while Roche’s Swiss head office is not.
03
Nektar Therapeutics
Mary Tagliaferri, M.D.·Chief Medical Officer
Listed San Francisco biopharma. Regulatory T-cell biologics in immunology, lead asset rezpegaldesleukin.
SIGNAL DETECTED
July 2026: started the Phase 3 ZENITH AD programme for rezpegaldesleukin in moderate-to-severe atopic dermatitis. ZENITH AD-1 and AD-2 are enrolling treatment-naive patients, AD-3 follows with systemic-experienced patients, and the first BLA is targeted for 2029. The Phase 2b showed rapid, strong onset on both EASI-75 and Itch-NRS. Tagliaferri’s remit spans clinical development, clinical operations, biostatistics, data management, drug safety and regulatory affairs.
WHY THIS PROSPECT FOR ACTIVINSIGHTS
The sharpest technical fit in this sample. Their itch endpoint is Itch-NRS, a patient-reported numeric rating scale — precisely the kind of subjective measure actigraphy corroborates. A 2026 analytical validation study measured nocturnal scratching in adults with atopic dermatitis using the GENEActiv wristband with sleep and scratch algorithms. Activinsights does not have to argue the concept here: the validation already exists, in their indication, on this device, and GENEActiv is specifically documented as capturing fine motor movement including scratching.
04
Poplar Therapeutics
Chip Baird·President & Chief Executive Officer
Clinical-stage immunology company in Cambridge, Massachusetts, launched January 2026 out of Phylaxis Bioscience.
SIGNAL DETECTED
January 2026: launched with a $50M Series A led by SR One, Vida Ventures and Platanus, then closed a $45M extension led by Janus Henderson, taking the Series A to $95M total. Lead programme PHB-050, a next-generation triple-action anti-IgE antibody, is in Phase 1 for food allergy, asthma and atopic dermatitis. Baird was appointed CEO in October 2025, previously CEO of 2seventy bio; founder Tony Yao is now Chief Scientific Officer.
WHY THIS PROSPECT FOR ACTIVINSIGHTS
A newly funded company with $95M to deploy, one asset in Phase 1 and Phase 2 protocols across several atopic indications still unwritten — the definition of getting in before the protocol locks. Atopic dermatitis brings nocturnal scratching and sleep disruption straight back into play, and at this company size the CEO genuinely is the person who decides what the trial budget buys, which makes it a single conversation rather than a committee.
05
Neurocrine Biosciences
Dr Sanjay Keswani, M.D.·Chief Medical Officer
Large-cap San Diego sponsor in neuroscience and endocrinology. INGREZZA and CRENESSITY on market, deep clinical pipeline.
SIGNAL DETECTED
7 August 2026: announced initiation of a Phase 1 first-in-human study of NBIP-’1968, a GLP-1/GIP/glucagon receptor triple agonist for obesity. Keswani, quoted in the release, framed obesity as a complex chronic disease driven by multiple biological pathways. He took the CMO seat in June 2025 and is responsible for all clinical development and medical affairs, arriving from ImmunoBrain (President and CEO) and before that Roche, where he was R&D head for neuroscience, ophthalmology and rare diseases.
WHY THIS PROSPECT FOR ACTIVINSIGHTS
Phase I is exactly the entry point that matters most, and this is a large sponsor with a long pipeline behind the asset — the tier where a Phase I win compounds, because the device cannot be swapped once comparable data exists. The programme is eleven days old at the time of writing, which means the endpoint architecture for the Phase 2 that follows has not yet been set. A large-sponsor contact who owns all clinical development rather than one therapeutic area.
06
Celosia Therapeutics
Dr Kathryn Sunn·Chief Executive Officer
Founder-led Sydney gene therapy company in neurodegenerative disease, spun out of Macquarie University.
SIGNAL DETECTED
23 March 2026: first participant dosed in the Phase 1b KOANEWA trial of CTx1000, a genetic medicine targeting pathological TDP-43 in amyotrophic lateral sclerosis, running at the Neurology Department of Macquarie University Hospital in Sydney. Co-founders Professor Lars Ittner (Chief Medical Officer) and Professor Yazi Ke (Chief Operating Officer) sit alongside Sunn, who is also Director of Commercialisation at Macquarie University.
WHY THIS PROSPECT FOR ACTIVINSIGHTS
The most reachable prospect on the list: a small founder-led team where the CEO reads her own email and the decision needs no internal business case. ALS is also where wearable-derived gait and ambulation endpoints carry the strongest current momentum — continuous real-world monitoring set against the single ambulation item of the ALSFRS-R, and stride velocity 95th centile is already EMA-qualified as a primary endpoint in a neuromuscular indication. A Phase 1b company planning its Phase 2 is making that choice right now.
07
Alkermes
Craig Hopkinson, M.D.·EVP Research & Development and Chief Medical Officer
Listed Dublin neuroscience biopharma building a franchise on orexin biology, wakefulness and fatigue.
SIGNAL DETECTED
2026, running: initiated the Phase 3 Brilliance studies of alixorexton in narcolepsy type 1 and type 2, with FDA Breakthrough Therapy designation granted for NT1 and detailed positive Vibrance-2 Phase 2 results presented at SLEEP 2026 in June. The company is publicly positioning narcolepsy R&D as a launchpad into a wider range of fatigue therapies. Hopkinson leads discovery, pharmaceutical development, early and late-stage clinical development, regulatory affairs and clinical operations.
WHY THIS PROSPECT FOR ACTIVINSIGHTS
Sleep is where Activinsights claims outright leadership, and Alkermes is building a franchise on wakefulness and fatigue — endpoints that questionnaires capture badly and actigraphy captures natively. Their stated ambition to expand beyond narcolepsy into broader fatigue indications means a sequence of new protocols rather than a single study, so an early relationship compounds across the franchise. Ireland is also an opt-out jurisdiction, so this contact is clean to email.
08
Takeda
Sarah Sheikh, M.D.·Head of Global Development and Head of Neuroscience Therapeutic Area Unit
Top-tier global sponsor, Tokyo-headquartered with the Neuroscience unit in Cambridge, Massachusetts. Sheikh owns the entire late-stage pipeline.
SIGNAL DETECTED
5 August 2026: the FDA approved ORZEYFUL (oveporexton), an oral orexin receptor 2 agonist, as the first and only medicine to treat the underlying cause of narcolepsy type 1, on the strength of the Phase 3 FirstLight and RadiantLight studies. Approval in China followed. Thirteen days old at the time of writing. Sheikh is a physician-scientist, Oxford-trained, previously at Biogen and Celgene, and sits on the board of Target ALS.
WHY THIS PROSPECT FOR ACTIVINSIGHTS
Two reasons, and the second is the more interesting. A newly approved sleep-wake medicine creates immediate demand for objective real-world wake and sleep data, which is post-market surveillance — the Phase IV segment Activinsights has not yet entered. And Sheikh runs Takeda’s entire late-stage pipeline across neuroscience, oncology, vaccines and gastrointestinal, so a conversation that starts on one orexin asset does not end there. Takeda is why Japan mattered as a geographic addition, though the clinical contact is US-based, which is how much of that extension works in practice.
09
Avance Clinical
Liahna Toy, MBA·SVP & Head of Global Early Phase Center of Excellence
Mid-size CRO for biotech sponsors, Australia and the United States. Frost & Sullivan 2026 Global Company of the Year for biotech CRO leadership.
SIGNAL DETECTED
March 2026: appointed to build and lead a newly created Global Early Phase Center of Excellence, supporting biotech sponsors from first-in-human through Phase I into Phase II, combining regulatory strategy, scientific and medical leadership, clinical operations, biometrics and pharmacovigilance. She brings 15+ years across local and global CROs and deep knowledge of the site and vendor ecosystem across Australia, North America and Asia Pacific.
WHY THIS PROSPECT FOR ACTIVINSIGHTS
The single best-aligned contact in the sample. Her mandate is literally the phase you most want to enter, her remit explicitly includes the vendor ecosystem, and she serves a portfolio of biotech sponsors — so one relationship can put GENEActiv in front of many protocols rather than one. A CRO partnership is the leveraged version of this campaign, and it is already proven: Precision for Medicine sits on your own client wall.
10
Novotech
Dr Anand Tharmaratnam·Chairman & Chief Executive Officer
Asia-Pacific-centred biotech CRO, global headquarters in Singapore. Early-phase-weighted sponsor base.
SIGNAL DETECTED
1 January 2026: commenced as Chairman and Chief Executive Officer, based at the company’s new global headquarters in Singapore, having served as Chairman since 2021. A critical care physician by training, he spent 23 years at Quintiles and IQVIA including ten years on the global executive committee as Head of Asia and Japan, leading 15,000+ staff across 13 Asia-Pacific countries and building the region’s first billion-dollar CRO business. In October 2025 Novotech also published a global growth map for radiopharmaceutical trials.
WHY THIS PROSPECT FOR ACTIVINSIGHTS
A chief executive in his first year is the classic window for reviewing vendor and technology partnerships, and this one is a clinician who understands endpoints rather than a pure operator. Novotech’s biotech-sponsor base skews early-phase, which matches the Phase I entry strategy precisely. Singapore is one of the newly added in-scope countries and an opt-out jurisdiction, so the head office is directly emailable.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself, it is the first sentence. When a Clinical Operations Director, a VP of Clinical Development or the CEO of a clinical-stage biotech opens an email and reads a sentence naming the study they just put into the clinic, the endpoint they just registered, or the seat they just moved into, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of sponsors and CROs, then weaves them into the opening line so every message reads as if a human spent two minutes on the recipient. No flattery, no horoscope copy, no “I came across your website” openings, just a precise verifiable fact in the prospect’s own vocabulary, tied directly to the actigraphy endpoint pitch.
The principle: when a Chief Medical Officer reads the email, they should think “this person looked into my programme”, not “this is a bot”. Every opening sentence cites a dated, checkable fact in clinical development vocabulary — protocol, endpoints, first-in-human, phase transition, patient burden, drop-out, objective measures, real-world evidence.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, ordered from most-findable to most-personal so the AI pipeline always has a clean fallback. They answer three different questions in sequence: why now, why you specifically, and why us.
01
The programme milestone, with its phase and its date
What we look forThe most recent dated event in their pipeline: first patient dosed, IND cleared, a phase transition, a Phase 3 start, a regulatory approval. Phase, indication and date captured alongside it, so the email can say when rather than just what.
Where we find itClinicalTrials.gov · EU CTIS register · company press releases and investor pages · Endpoints News · BioSpace · Fierce Biotech · PR Newswire and GlobeNewswire feeds
Findable on90% of prospects
Raw data
Verdiva Bio, 30 July 2026: first patient dosed in the Phase 1 single-ascending-dose study of VRB-103, a once-weekly oral amylin analog, in patients with elevated BMI, including combination arms with VRB-101. Initial data expected end of 2026.
AI personalisation →
“Saw VRB-103 went into the clinic at the end of July with the VRB-101 combination arms alongside it. Curious whether activity and sleep are on the list of measures you want when the Phase 2 protocol gets written, or whether you are holding it to weight and tolerability.”
02
The endpoint set they have already registered
What we look forThe primary and secondary outcome measures on their current or most recent registered study, and specifically whether those measures are patient-reported (diaries, NRS scales, questionnaires, a single functional-rating-scale item) or objectively captured. This is the wedge: it quotes their own endpoint back to them.
Where we find itClinicalTrials.gov outcome-measures fields · EU CTIS · published protocols and statistical analysis plans · conference posters and abstracts at ADA, SLEEP, AAD, ASCO and the MDA Clinical & Scientific Conference
Findable on75% of prospects
Raw data
Nektar Therapeutics, ZENITH AD-1 and ZENITH AD-2 (Phase 3, moderate-to-severe atopic dermatitis, enrolling from July 2026): key efficacy measures include EASI-75 and Itch-NRS, a patient-reported numeric rating scale.
AI personalisation →
“Itch-NRS is carrying a lot of the efficacy story across ZENITH AD-1 and AD-2. Nocturnal scratching has now been analytically validated on our wristband in adults with atopic dermatitis, so the scale gets an objective overnight counterpart rather than a replacement.”
03
The decision-maker’s own recent arrival or new remit
What we look forWhether the person took the role, or had their remit expanded or newly created, in the last 12 months. New Chief Medical Officer, new Chief Development Officer, new Head of Clinical Operations, a newly stood-up early-phase or digital-endpoints function. Six of the ten prospects above qualified.
Where we find itPersonal LinkedIn position history · the appointment press release · company leadership pages · appointment round-ups in pharmaphorum Changing Faces, Contract Pharma, Endpoints News and BioSpace
Findable on70% of prospects
Raw data
Avance Clinical, March 2026: Liahna Toy appointed SVP and Head of a newly created Global Early Phase Center of Excellence, covering first-in-human through Phase I into Phase II, with the site and vendor ecosystem explicitly in her remit.
AI personalisation →
“Six months into standing up the Early Phase Center of Excellence, so the question of which vendors sit in the standard early-phase kit is probably still open. Activity and sleep tends to be the one biotech sponsors ask for after the protocol is written, when adding it costs them a rewrite.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Mary Tagliaferri, Chief Medical Officer of Nektar Therapeutics, signed by Activinsights’ founder Richard Thomas.
FromRichard Thomas · ActivinsightsTomary.tagliaferri@nektar.comSubjectItch-NRS on ZENITH AD-1
Hi Mary,
ZENITH AD-1 and AD-2 both went into enrolment last month with Itch-NRS carrying a lot of the efficacy story. Curious how you are thinking about the gap between what a patient rates in the morning and what actually happened overnight.
We have spent a while on exactly that problem. Nocturnal scratching in adults with atopic dermatitis has now been analytically validated on our wristband, so you get an objective overnight measure sitting alongside the NRS rather than instead of it. Same device that has been through 200+ clinical trials and 1,500 publications, and it captures fine motor movement rather than just gross activity.
The reason I am writing now rather than in a year is that endpoint architecture is a lot cheaper to add before AD-3 locks than after.
Worth twenty minutes on whether it strengthens the submission package or just adds noise? Happy to be told it is the latter.
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.
Duration
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Activinsights has all three.
Our conviction is that we can install for you a steady flow of qualified opportunities with clinical trial sponsors and CROs over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.